Due to taking a holiday at the start of the month and then half-term, I only had 55 hours to work in the whole of February! Read my February review covering the reality of part-time entrepreneurship. Discover why stepping away from your desk leads to business breakthroughs and how to maintain revenue with less time.
There’s a marketing myth I’ve been working to bust for YEARS with my audience and it’s still a persistent misconception, so I’m going to have another go at it! The myth is that social media marketing is EASY.
At the end of January I carried out a detailed review of what went well and what didn’t go so well in my business and why. I’m here to share some wisdom from that review including what went well and what didn’t go so well and why.
What does entrepreneurship look like when you stop chasing 'busy' and start chasing peace? I’m sharing the exact schedule behind a typical Wednesday within my 20 hour week, from gym-cafe work sessions to slow evenings with my family. This is why I did it.
Are you a solopreneur who feels burned out by the relentless demand of social media? If you hate being "always on," struggle to take "aesthetically pleasing" photos, and find that hours of content creation aren't translating into sales, you're not alone.
I’m sharing the exact automated email marketing system I used to step back from the social media content machine. Discover how switching to a simple weekly email schedule allowed me to grow my business to consistent £8k–£10k months on just 20 hours a week - all while freeing up time for my life outside of work.
Feeling overwhelmed by marketing? Stop trading all your time for sales and learn the 4-Hour Work Week secret every successful solopreneur needs! I recently realised the 80/20 Rule was controlling my business and figured out how to harness it. Discover how to cut 80% of your wasted effort, automate your lead generation with a focused email marketing system for solopreneurs, and get back hours in your week.
In this transparent, behind-the-scenes breakdown, I reveal the exact time-tracking report that proves you can run a profitable business while capping your work week at just 20 hours. Discover the high-impact activities I prioritise and the time-sinks I cut out, allowing me to master my productivity as a solopreneur and consistently hit my revenue goals without burning out.
Tired of bumping email marketing because you don't have the time? You know consistency is key, but two hours for one email just isn't sustainable. Click through for the exact 15-Minute Drafting Hack I use in my one-woman business. Learn how to source your topic instantly and write non-salesy, client-converting copy, all before your coffee gets cold!
Sharing my simple email marketing storyselling strategy which has allowed me to grow my solopreneur business to a £120k+ annual turnover while working just 20 hours a week. Yes, really! Email marketing is incredibly effective and far less time-consuming than other channels like social media or networking. This is the ultimate guide to writing emails for your business.
Get an honest mid-year review of my online marketing business in 2025. This year brought unexpected challenges and big changes, but also consistent revenue and new wins. Dive into the reality of running a part-time business and discover what I've learned so far.
Are you a solopreneur feeling the summer time squeeze? Discover 6 smart, lean actions to keep clients and revenue flowing. Get practical strategies to boost your 1-1 services or online programmes and make this your best summer yet.
Struggling with your email newsletter schedule? Discover the perfect sending times for service-based businesses. I share what times I send my email newsletter and why. I also cover what to do with your schedule when you are in sales mode.
Struggling to grow your email list? Discover how Emma got 100+ subscribers from LinkedIn in just a week! Learn her strategy for targeted lead magnets and course launches in 2025.
I’ve been reviewing 2024 and I think it’s been my most up-and-down year in business yet. There were times when I felt on top of the world and also a big chunk of time where I felt flat and couldn’t seem to find my entrepreneurial groove. Read on for the full breakdown of Highs, Lows and Learnings by quarter.
To help you improve your open rates, I’ve compiled a list of my best performing subject lines from November 2024. Take note of the wording, length and my sparing use of emoji.
Every quarter I do a quarterly business review where I assess my business in terms of what’s going well and what’s not going well. This includes financials but also how I’m feeling personally. In this blog I’m sharing my review from July - September 2023. I use seven questions in my review and I’m sharing the answers with you in the blog - nothing is held back!
![How I Started Selling Subscriptions Online [Part Two] - My Social Media Promotion Of This New Subscription Business Model](https://images.squarespace-cdn.com/content/v1/5d208e490f1dd60001eaaded/1692364014975-I2HYPQPSHHML8AGFEJFO/positive-lady-dressed-pink-overalls-t-shirt-pink-accessories-points-finger-like-sign.jpg)
Alongside email marketing, I used Instagram, Facebook and LinkedIn to promote and make sales of my new marketing subscription service, The Spark. In this blog I share the strategy I used across those channels and the results I got in terms of engagement and sales.
![How I Started Selling Subscriptions Online [Part One] - My Email Marketing Launch For This New Subscription Business Model](https://images.squarespace-cdn.com/content/v1/5d208e490f1dd60001eaaded/1691504600027-RZU7WWYU51VQ28IO4X96/pexels-ivan-samkov-7394372.jpg)
In July 2023, I launched a new marketing subscription service called The Spark. This was a brand new business model for me as I had never offered an online subscription before. In this blog, I share the basics of how I launched this new subscription service to my email list.
Despite Easter holidays and school closures, I doubled down this April and had a great month in terms of sales. I launched and sold a new 30 day group programme and I sold tickets to my first ever in-person event. I also kept up with client commitments and thanks to the kids club at my gym, made it to my four gym sessions every week. Here’s 3 tips you can apply right now to help you keep your business on track and make sales when you have limited time available to work.
I’ve been talking a lot about how great email marketing is lately and I thought it was time I backed up my enthusiasm with some stats. I went looking around the Internet in search of the ROI figures for email marketing in 2020 and to find what the email pros are doing to get the best results. Here are my findings.