The Cheer Up Marketing Blog
It takes a lot of work to keep evolving your website content and consistently adding new blog posts. In the seemingly never-ending race to catch, overtake and keep in front of your competitors content-wise, it is all too easy to focus on continuing to produce new blogs and forget about updating all the existing blog posts on your website.
Whether you are new to blogging or a seasoned blog poster, continually coming up with ideas for blog posts is hard work. Maybe you are overwhelmed by the sheer volume of topics you could write about or perhaps you’re staring at a blank Word doc with no clue where to start or what would be interesting to your audience. The blogging struggle is real!
I’ve previously blogged about how to get started with asking clients for testimonials to put on your website and the importance of having these client case studies available for prospective customers to read. This blog post goes one step further to provide a question template for service-based businesses to use when interviewing clients for case studies.
One of the best pieces of collateral to have in your marketing suite is a case study or testimonial from a happy customer. The more case studies you can write that cover the full range of what you do for your clients, the better placed you will be to convert leads into paying customers. This of course takes some time and effort to do but the reward is worth it.
If you’re a small business owner or manager with a website, you’ve probably heard that having a blog on your site is good for SEO and getting more traffic to your site via Google. Over the years I’ve worked on hundreds of blogs for various businesses and I can confirm it can be a time-consuming task!
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