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Two of Her Best Launches Ever, Built on Five-Hour Days

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Two of Her Best Launches Ever, Built on Five-Hour Days

LinkedIn strategist Rachel Barber came to me at the end of 2025 overwhelmed and fatigued, needing marketing that worked with her ADHD and chronic health rather than against them. Instead of "do more," we built a laser-focused, repeatable system around her strengths: a streamlined offer suite, higher pricing, and a three-day "Lurkers to Leads" challenge backed by a full email sequence. The results speak for themselves. Rachel ran the two most successful launches of her business, brought in clients who are already signing clients, and did it all on roughly five-hour days. Here's how sustainable, strengths-led marketing turned into her proudest results yet.

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Email Marketing Case Study: 6 Sales Immediately From One Lead Magnet

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Email Marketing Case Study: 6 Sales Immediately From One Lead Magnet

Job search strategist Sarah Bryer had built her email list the DIY way: a dusty PDF freebie nobody wanted and emails that vanished into silence. Together we created The Case Files, a lead magnet that packages her clients' real success stories like a secret dossier, backed by an email sequence written in Sarah's own voice. The results speak for themselves. Over 100 new subscribers, six sales attributed directly to the Case Files, super high open rates, and an inbox that finally gets replies. Here's how we turned a quiet list into a genuine business asset that keeps paying off.

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AI Marketing vs. Human Copywriting: Why Businesses & Solopreneurs Still Need a Human Touch

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AI Marketing vs. Human Copywriting: Why Businesses & Solopreneurs Still Need a Human Touch

Can you tell which of these two website headlines was written by AI? I compare AI marketing copywriting to human copywriting and explain which is best for you and your small business if you are not an experienced copywriter (or even a good writer!).

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My 55-Hour Work Month: An Honest February Solopreneur Business Review

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My 55-Hour Work Month: An Honest February Solopreneur Business Review

Due to taking a holiday at the start of the month and then half-term, I only had 55 hours to work in the whole of February! Read my February review covering the reality of part-time entrepreneurship. Discover why stepping away from your desk leads to business breakthroughs and how to maintain revenue with less time.

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Why Social Media is a Flawed Service-Based Business Marketing Strategy

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Why Social Media is a Flawed Service-Based Business Marketing Strategy

There’s a marketing myth I’ve been working to bust for YEARS with my audience and it’s still a persistent misconception, so I’m going to have another go at it! The myth is that social media marketing is EASY.

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Solopreneur Online Business Monthly Review: January 2026

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Solopreneur Online Business Monthly Review: January 2026

At the end of January I carried out a detailed review of what went well and what didn’t go so well in my business and why. I’m here to share some wisdom from that review including what went well and what didn’t go so well and why.

Entrepreneurship and the 20-Hour Week: My Typical Wednesday

Entrepreneurship and the 20-Hour Week: My Typical Wednesday

What does entrepreneurship look like when you stop chasing 'busy' and start chasing peace? I’m sharing the exact schedule behind a typical Wednesday within my 20 hour week, from gym-cafe work sessions to slow evenings with my family. This is why I did it.

Tired of Social Media? Why Solopreneurs Should Choose Email Marketing (And How to Automate It)

Tired of Social Media? Why Solopreneurs Should Choose Email Marketing (And How to Automate It)

Are you a solopreneur who feels burned out by the relentless demand of social media? If you hate being "always on," struggle to take "aesthetically pleasing" photos, and find that hours of content creation aren't translating into sales, you're not alone.

I’m sharing the exact automated email marketing system I used to step back from the social media content machine. Discover how switching to a simple weekly email schedule allowed me to grow my business to consistent £8k–£10k months on just 20 hours a week - all while freeing up time for my life outside of work.

The 4-Hour Work Week Secret: How to Nail Your Email Marketing System

The 4-Hour Work Week Secret: How to Nail Your Email Marketing System

Feeling overwhelmed by marketing? Stop trading all your time for sales and learn the 4-Hour Work Week secret every successful solopreneur needs! I recently realised the 80/20 Rule was controlling my business and figured out how to harness it. Discover how to cut 80% of your wasted effort, automate your lead generation with a focused email marketing system for solopreneurs, and get back hours in your week.

How I Run a Profitable Service Business in Just a 20-Hour Week

How I Run a Profitable Service Business in Just a 20-Hour Week

In this transparent, behind-the-scenes breakdown, I reveal the exact time-tracking report that proves you can run a profitable business while capping your work week at just 20 hours. Discover the high-impact activities I prioritise and the time-sinks I cut out, allowing me to master my productivity as a solopreneur and consistently hit my revenue goals without burning out.

Freelancer Email Marketing: The Step-by-Step Guide to Conversational Emails that Convert Clients

Freelancer Email Marketing: The Step-by-Step Guide to Conversational Emails that Convert Clients

Sharing my simple email marketing storyselling strategy which has allowed me to grow my solopreneur business to a £120k+ annual turnover while working just 20 hours a week. Yes, really! Email marketing is incredibly effective and far less time-consuming than other channels like social media or networking. This is the ultimate guide to writing emails for your business.

5 ways to get better returns on your email marketing

5 ways to get better returns on your email marketing

I’ve been talking a lot about how great email marketing is lately and I thought it was time I backed up my enthusiasm with some stats. I went looking around the Internet in search of the ROI figures for email marketing in 2020 and to find what the email pros are doing to get the best results. Here are my findings.

 
 

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