There’s a marketing myth I’ve been working to bust for YEARS with my audience and it’s still a persistent misconception, so I’m going to have another go at it! The myth is that social media marketing is EASY.
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I’ve been talking a lot about how great email marketing is lately and I thought it was time I backed up my enthusiasm with some stats. I went looking around the Internet in search of the ROI figures for email marketing in 2020 and to find what the email pros are doing to get the best results. Here are my findings.
How I Started Selling Subscriptions Online [Part One] - My Email Marketing Launch For This New Subscription Business Model
![How I Started Selling Subscriptions Online [Part One] - My Email Marketing Launch For This New Subscription Business Model](https://images.squarespace-cdn.com/content/v1/5d208e490f1dd60001eaaded/1691504600027-RZU7WWYU51VQ28IO4X96/pexels-ivan-samkov-7394372.jpg)
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When building an email list using organic methods like website traffic, social media etc - you’ll get subscribers from all over the world joining your list.
If your business offers in-person services and events, you’ll need to know where your subscribers live to be able to send them relevant emails about local events. Read the blog to find out two ways to do this.
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Why Email Marketing is the best marketing channel
This blog could also be called ‘Email Marketing vs Social Media’ as it does quite often come down to that comparison!
Email often gets overshadowed by social media. We are all addicted to social and checking our emails perhaps doesn’t deliver that same dopamine hit but despite not being quite so compulsive, email DOES still work in 2020 and it’s not going anywhere.
Here are 8 reasons why email marketing is the best marketing channel.
Email List Building: Using a Facebook group to grow your email list
A Facebook group is the perfect way to grow your email list because you can create a community that attracts your ideal clients and convert them to subscribers from there. When starting a Facebook group, you need to be really clear on who the group is for and what problem the group will solve for them. You also need to maximise the opportunities that you give to subscribe to your email list. Read on for my advice.
Email List Building: Opt-in Freebie Ideas
When you’re trying to grow your email list, something you can do to speed up the process AND attract the right subscribers, is to offer something of value for FREE in exchange for an email address.
It can be something really simple and before you overthink it, you probably don’t have to do much work to create it. It may be something you already have that can be packaged up into a PDF or a template of some kind, ready to send out on email.
Here are some opt-in freebie ideas for you to use.
How long should your marketing emails be?
I get asked this question a lot and I’m not going to be one of those annoying people who simply says: It can be as long as it needs to be.
I know you want straight answers so I’m going to give you something solid to aim for AND I’m going to base it off my own experience.
When writing marketing emails to build a connection with your subscribers, you don’t focus on selling immediately. You’ll need to use the art of storytelling to help your readers to know, like and trust you. This will build up over time, so you need to be consistent in sending out your emails to keep the momentum going.
5 quick tips to improve your email marketing
I’ve chosen 5 tips you can apply to your email marketing to improve its performance. I have done a LOT of investigation into what makes an awesome marketing email and I subscribe to many, many marketing lists. I see what the masters are doing and I’m sharing some of those techniques with you here. These tips are ones you can apply fairly easily to your next marketing email and I encourage you to do so.
