How LinkedIn strategist Rachel Barber built a marketing and email strategy around her strengths, not against them.
Rachel Barber is a LinkedIn mentor and strategist for action takers and impact makers. She is brilliant at what she does, and she is a marketer and copywriter in her own right. When she came to me at the end of 2025, she was in a place of overwhelm and fatigue, trying to grow her marketing, her email and her sales without it draining every last bit of her time and energy.
Rachel has ADHD and a chronic health condition, so “do more, hustle harder” was never going to work. Here is how we built a strategy around her strengths instead, and what it did for her business.
The marketing campaign results at a glance
✔ Two of her most successful launches ever since launching her Go All In on LinkedIn programme.
✔ A “Lurkers to Leads” challenge that brought in the right clients, who are getting results - proving the marketing attracted the right people.
✔ Higher, more authoritative pricing and a streamlined offer suite.
✔ Rinse-and-repeat assets she is already planning to run again in September.
✔ All on around five hours a day with her energy protected and no burnout.
The starting point: great advice that never quite fit
Rachel had been encouraged by other mentors and coaches to do things that were technically great, but that never quite landed. They felt generic, and out of step with how she actually works.
“They felt cookie cutter and they felt not in line with my brain and my body. I needed somebody who would really focus on my individual strengths, my values, what I stand for.”
— Rachel, on what she was missing
The turning point: marketing that honours your energy
Rachel and I had worked together before, so she already trusted the email marketing side. Her real question was different: could she do this without working a 60-hour week, around the natural ebbs and flows of her health and energy? That is a question I love, because protecting your time and energy is exactly how I run my own business on 20 hours a week. I get my email list to do the heavy lifting.
So while a lot of marketing culture is all hustle, bro-marketing and 80-hour weeks, our version looked different. Some days the message was simply: Rachel, go to bed, log off. Do the work, but honour the energy.
What we built together: laser focus, a system, and a challenge that converted
We started with a clear brief and a laser focus. Not doing more, but doing what Rachel does best. We looked at the data from what had worked before, then built a simple, organised system: effectively a shared to-do list that split my actions as her email marketing expert from hers and her VA’s. That structure gave her ADHD brain something to track, and a safe playground to be creative in without tipping into working every hour just because a shiny new idea turned up.
Then the magic happened. Rachel ran a three-day challenge called Lurkers to Leads, one of the best pieces of marketing she has done. My job was to bring the structure, the plan and all the emails that made sure people registered, showed up, took part and bought at the end, while keeping the whole thing time-boxed so it played to her generosity without running away with her.
“The success of that three-day experience is my proudest moment of 2026 so far. It brought me the right kind of clients. The people who participated were the action takers. They’ve signed clients. They’re booking their discovery calls by having the right mindset.”
The return: two best-ever launches, higher pricing, all sustainable
The results speak for themselves. In our time together, Rachel has run the two most successful launches of her business.
“Both of those are the most successful launches I’ve had since launching my group program, Go All In on LinkedIn, in April 2025.”
The foundational work on her offer suite and pricing paid off too. Even as an accomplished business owner of seven years, Rachel found those fundamentals streamlined her offers and lifted her pricing.
“They’ve helped me make my pricing higher, more authoritative.”
And crucially, she built it all without burning out.
“I’m doing this pretty much on five hours a day.”
Because we tested things and kept what worked, Rachel now owns rinse-and-repeat assets. She is running the challenge again in September, with the steps and assets already built.
The mindset shift: do not reinvent the wheel
Perhaps the biggest return is one you cannot put on an invoice: the way Rachel now protects her own time. She has stopped reinventing the wheel and started asking a very different question before she builds anything.
“I have your voice in my head a lot. Is this a revenue generating task, Rachel?”“Everything I have done, and everything I’m planning to do, I have really absorbed this mentality of do not reinvent the wheel.”
In Rachel’s words: why a marketer hired a marketer
Rachel is a marketer and copywriter herself, so some people wondered why she would hire another marketer. Her answer is the best argument I have heard for it.
“You cannot see the label from within the jar.”
And on what it is actually like to work together:
“You will take somebody from whatever point they’re at, meet them, and then go to the point that they need to get to. My brain needs that encouragement and enthusiasm, and I work even harder when I’m given it.”
— Rachel Barber, LinkedIn mentor & strategist
Watch the video interview with Rachel here:
Fancy results like these?
If you want marketing and email that works with your energy instead of against it, and rinse-and-repeat assets that keep paying off, this is exactly the kind of work I do. Tell me about your business here and I’ll get in touch.