A/B testing (or split testing) your marketing email subject lines is a great way to improve the open rate of your email campaign. In this blog I walk you through exactly what an A/B test is, when you should use one and provide an example.
10 email subject line styles and tactics to increase your open rate
It’s fair to say that when sending marketing emails, the subject line is a crucial element - arguably THE most crucial element. If you can’t catch the recipient’s attention in a crowded inbox, the email won’t be opened. I’ve compiled these 10 ways to make your email subject lines stand out and create interest.