Measure your email marketing results

How do you know if the various things you are trying with your emails are working? By measuring the performance of each email of course!

By measuring I mean recording key metrics for every email you send and looking back over past emails to spot which perform the best.

You can then replicate success more easily.

To make the reporting process easier for you, I’ve created a simple email marketing scorecard which I am sharing with subscribers to The Cheer List.

The scorecard is a Google Sheet - you need to go to File > Make a copy to be able to save and edit your own version.