How to get customer testimonials | Use my example wording as a template

Kelly Cookson

October 8, 2019

Content creation, Marketing strategy

How to get customer testimonials | Use my example wording as a template

One of the best pieces of collateral to have in your marketing suite is a case study or testimonial from a happy customer. The more case studies you can write that cover the full range of what you do for your clients, the better placed you will be to convert leads into paying customers. This of course takes some time and effort to do but the reward is worth it.

Kelly Cookson

September 30, 2019

Content creation, Marketing strategy

How to write a blog in less time – Don’t start writing before you read this!

Kelly Cookson

September 30, 2019

Content creation, Marketing strategy

How to write a blog in less time – Don’t start writing before you read this!

If you’re a small business owner or manager with a website, you’ve probably heard that having a blog on your site is good for SEO and getting more traffic to your site via Google. Over the years I’ve worked on hundreds of blogs for various businesses and I can confirm it can be a time-consuming task!

Kelly Cookson

September 21, 2019

Social media, Marketing strategy

15 tips for marketing to Gen Z

Kelly Cookson

September 21, 2019

Social media, Marketing strategy

Just when you think you’ve got to grips with marketing to Millennials, along comes a new cohort which requires a re-think of your marketing tactics! Hello, Gen Z! Who are they and what marketing tactics should you use to engage with them? This blog explains all and provides some practical tips.